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Poltrona Frau Moves Into a Milanese Palazzo

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Hunting sleek Italian furnishings in Milan? Add the Palazzo Gallarati Scotti to your itinerary. Bottega Veneta opened the doors to its first home store in the 18th-century property just last week, and now its new housemate is getting settled in: the 100-year-old Italian furniture brand Poltrona Frau.

Thankfully, they won’t have to bicker over the decorating scheme. Poltrona Frau’s 8,600-square-foot space—its second store in Milan—boasts its own labyrinth of hallways, galleries, and intimate rooms that blend historic design and contemporary polish. In the Sala Principale, storied pieces like Gio Ponti’s Dezza chair, designed in 1965, are paired with current confections, like Jean-Marie Massaud’s GranTorino sofa. The Sala del Camino—used as a reading room in the 1920s and ’30s for the Circolo del Convegno literary group—is lined with frescoes completed by Carlo Innocenzo Carlone in the 1700s. Poltrona Frau works in its own archival photographs and sketches into the space, presenting the historical context behind the brand’s modern forms.

30 Via Manzoni, Milan; poltronafrauom