"The magazine is just the shop window,” explains Italian tastemaker Martina Mondadori Sartogo of Cabana , the dreamy, clothbound interiors magazine she launched in 2014. “The real goal has always been to create products for the home that give you the same feeling of flipping through the pages.”
Martina Mondadori Sartogo at home outside Venice.
A mere four years later and she’s done just that, spinning Cabana’s colorful, mix-and-match ethos into a full-on lifestyle brand that has included tableware collaborations with Italian favorites such as Richard Ginori, Laboratorio Paravicini, and Laguna B. And what Mondadori Sartogo fondly calls her “big Cabana family” just keeps growing, as she brings some kindred spirits into the fold this fall.
“I have been friends with Martina—and a big fan of Cabana—for many years,” says Aerin Lauder , founder and creative director of Aerin . Having spent her teenage years in Vienna, Lauder notes that Cabana’s Austrian-themed fall issue, inspired by a trip to the Tyrolean Folk Art Museum, proved “the perfect time to collaborate.” Together they realized Viennese style for the table, asking artisans to hand-paint glassware with the folkloric motifs and to turn textiles used for traditional dress aprons into prim table linens.
The collaboration comes on the heels of Cabana’s international e-commerce launch, which Mondadori Sartogo has celebrated by bringing a selection of new products to the seventh floor of Bergdorf Goodman. (The pop-up runs through October 31.) In addition to introducing Islamic-inspired Richard Ginori dishes, linens that riff on Persian rugs, and a velvet pouf modeled after one by Renzo Mongiardino, she has asked several friends to make their own contributions. Editrix extraordinaire Marian McEvoy has brought her cork-covered obelisks and mirrors. (“I commissioned one for my London home,” Mondadori Sartogo reveals.) Designer Ashley Hicks has created hand-painted boxes and resin totems. And photographer Miguel Flores-Vianna has rekindled his old love for marbleized ceramics, a hobby he picked up years ago in the Hudson Valley. Upon spotting the originals in his London home, Mondadori Sartogo insisted: “You’re going to make these again.” cabanamagazineom aerinom
