Choosing a new TV can be a daunting experience. There are so many similarly priced, similarly sized and similarly specified screens around, it’s difficult to distinguish one from another – apart from by their ever-longer model numbers.
LG TVs are different. LG’s mastery of TV technology means it’s able to set its NanoCell TVs apart from the rest in the most fundamental way: the quality of the pictures they deliver.
LG has made millions of improvements, on a microscopic level, to its 4K HDR TV technology – and those tiny changes have brought about big advances in image quality. Here we’ll explain the key Nano technologies employed by LG’s latest televisions, and tell you exactly why your next television should be an LG NanoCell TV.
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So, what is... NanoCell?
A 4K TV screen uses a total of 8,294,400 individual pixels to create an image. LG’s NanoCell technology allows each individual pixel to be positioned just one nanometre apart from the next – when you consider that a human hair is around 100,000 nanometres wide, you realise LG has got its pixels staggeringly close to each other. And because they’re so close, the pictures they create have better colour uniformity, greater fine detail and can be enjoyed even when viewed off-centre.
Nano Colour
By applying nanoparticles (you’ve guessed it, they’re microscopically small) to act as filters, LG’s NanoCell TVs are able to produce more realistic, more vibrant and more convincing colours than ever before.
Nano Black
While lesser TVs settle for crude backlights positioned along the screen’s edges, LG’s NanoCell range employs the latest in Full Array Local Dimming technology. With hundreds of individual backlights illuminating the pixels from behind, LG NanoCell TVs deliver brilliant on-screen contrast between light and dark, as well as deep and detailed black tones. The result is increased brightness, bolder contrasts and a more immersive viewing experience.
Nano Accuracy
Have you tried watching a regular TV when sitting off-centre? Colours can become dull and washed out, and subtle details disappear – and it gets worse the further from the straight-ahead you sit. But a NanoCell TV is not a regular TV – so no matter how far off-axis you watch it, the colour gamut remains consistent and strong.
And Nano Accuracy doesn’t just relate to colour. Speed of response is essential to any gamer, and LG’s NanoCell TVs have a super-low input lag of just a few nanoseconds – which means that every button-press instantly translates to onscreen action.
Nano Bezel
To complete a truly immersive and seamless viewing experience, LG’s NanoCell TVs have minimal bezels surrounding their screen. Admittedly they’re more than a few nanometres wide, but they’re vanishingly slim nevertheless – which all adds to your viewing experience. And there’s the option to display colours or images that harmonise with your space using Gallery Mode, so your TV can blend into its surroundings.
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All of this extraordinary attention to the smallest details helps make NanoCell TV the obvious choice when selecting your new television, but it doesn’t mean LG has ignored all the other things that go to make a brilliant TV.
It’s kept the model numbers (SM82, SM86, SM90 and SM98) relatively simple, but the specifications are decidedly high-end. These 4K HDR TVs have support for all the latest HDR technologies including Dolby Vision, Advanced HDR by Technicolour, HDR10 Pro and HLG, Dolby Atmos sound, Bluetooth connectivity, and Google Assistant and Amazon Alexa voice control is included as standard, among many other cutting-edge features.
And while screen sizes run from 49in all the way to 86in, LG has kept prices as ‘nano’ as possible – you can enjoy the thrill of NanoCell TV ownership from just £1,099 .
LG NanoCell TV – sometimes the smallest things make the biggest difference.
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